Starting from this webtorial, we unpacked the 8 core competencies of ICF. These are principles that define a framework so that all coaches operate within the same boundary and meet the same high standards. Our personal brand is built upon how we internalise and apply these competencies.
The first core competency is Demonstrates Ethical Practice which I think it is the most important one in coaching. We learned that coaches are expected to demonstrate ethical practice by using appropriate and respectful language to clients, sponsors and relevant stakeholders. I believe this should also include gestures, body language and non-verbal communications. The key is to do this consistently in all situations and in all circumstances to build credibility and trust.
Another way of demonstrating ethical practice is by maintaining confidentiality with client information. To me, this includes not talking about your clients even if you don’t mention their names. Imagine how a coachee would feel if you start using other clients as examples in a coaching session. Your coachee will feel that their stories may one day become teaching materials for other clients. You will instantly lose credibility and trust in the eyes of your coachee.
What struck me most in this webtorial is the choice to exit a coaching arrangement if we find ourselves in a situation where we are acting against commonly accepted ethical standards and values. After all, I am not going to compromise my integrity to appease a coachee. This is the time when the coachee can be helped by other coaches and professionals.
